- 2020-11-17
- Posted by: admin
- Category: articles
Under the COVID-19 pandemic, the passenger flow of stores has decreased significantly, and stores are facing this life-or-death crisis. At this time, how to restore the store’s business has become a top priority.
Through 3 key online digital tools, the store’s business can be restored, and even can rise against the trend.
In many catering and retail stores in China, during the epidemic, through these three tools of the POS system, the monthly sales of the stores increased by 200%-300%. These digital tool has been proven in China.
Let’s take a look at what these 3 key digital tools are.
1. Online takeaway tools
Online takeaway tools enable consumers and stores to complete transactions without direct contact.
The brief introduction of this tool is as follows: Consumers place orders through mobile phones, and merchants prepare products , and packaging in the store, then deliver product to consumer by themselves, or by third parties. Consumers can pay when they place an order on their mobile phone, or pay in cash when they receive the goods.
The online takeaway model, avoids the gathering and contact between people, and greatly reduces the risk of virus infection.
To use this feature, the merchant needs to complete the following steps:
a. Firstly, apply for a Cashcow online store account, and set some basic information such as the address and business hours of the store.
b. Secondly, upload the goods in the store, set the price, and take a good photo.
c. Generate the URL and QR code of the online store for promotion.
Advantages: Avoid contact between people, reduce the risk of infection, and increase the willingness to consume.
Disadvantages: Need to deliver by yourself, the cost is higher.
2. Self-pick up tools
Self-picking up tool allows consumers to avoid contact and to complete the transaction without paying delivery fees.
The brief introduction of this tool is as follows: Consumers place orders through mobile phones, merchants prepare product, and packaging in the store, and put the finished products in the pick-up area, then consumers go to the pick-up area and take the finished products.
The self-pickup mode at the store avoids direct contact between people, reduces the risk of infection, and does not require delivery costs.
To use this feature, the merchant needs to complete the following steps:
a. Firstly, apply for a Cashcow online store account , and set some basic information such as the address and business hours of your store.
b. Secondly, upload the goods in the store , set the price, and take a good photo.
c. Generate the URL and QR code of the online store for promotion.
Advantages: avoid direct contact between people, the risk of infection is low, there is no need to pay delivery costs, and it is easy to accept for consumers.
Disadvantages: Consumers are required to come to pick up products, which limits the scope of customers.
3. Digital marketing tools
Digital marketing tools , allow more customers to learn about store activity on their mobile phones and attract more consumers to place orders.
The introduction of this model is as follows: merchants create digital marketing activities for stores, such as specials, full discounts, coupons, etc, then promote these digital marketing activities with links and QR codes.
Digital marketing allows customers to be attracted to the store at home, and complete transactions quickly and easily.
To use this feature, the merchant needs to complete the following steps:
a. Firstly, apply for an account with Cashcow online store.
b. Secondly, select the store marketing activity to be promoted, and generate the corresponding link and QR code.
c. Share the links, pictures, and QR codes of activities in various channels for promotion.
More tips for promotion
Besides the tools, you also need to promote these tools to the appropriate channels, so that more consumers can get your store information and services, and attract them to place orders.
Commonly used attractive channels are:
1. Slogans and signs in the store;
2. Customer’s instant messaging account promotion, such as whatsapp, SMS;
3. Social media promotion, such as facebook, twitter;
4. Online advertising, etc;
Final Thoughts
These three pos digital tools, including online takeaway, self-pickup, and digital marketing tools, can attract consumers complete orders in a contactless way. It could let shop business resume, even grow.
The epidemic is a big challenge to offline businesses, but at the same time, it is a good opportunity for online businesses. If merchants can make good use of these 3 digital tools, and assist with certain online promotion strategies, the shop will inevitably get more orders and survive the crisis.